Tuesday, May 5, 2009

Increase google ranking.


With this growning internet business and search engine rules getting strict day by day for publishers,advertisers and afiliate marketers and for all those who are on a never ending quest to gain top rankinks on google, results are really hard to temper especially for a always improving search engine like google. Google has already outgrown the compitetion and had established well defined standards for internet marketing. Google has a simple policy that when any user searches for a query he or she should be provided with the most relevent, distilled and useful results.This is the only reason that google is the most popular and most powerful search engine of the world due to its most relevent and unaltered results.

The reason its most working search engine and is capable of presenting most relevent results is its top secret search algorithm The actual Page Rank algorithm looks like this: PR(U) = (1-d) + d * sumV(PR(V)/N(V)). Here PR = Page Rank, U is the page we're looking at, d is a constant damping factor and V is a page that links to our page.

Getting a page rank and top rankinks is never easy especially for those who are looking for loopholes in google machanism and want to play with such loopholes although present google is almost loophole free. Google on its hand clearly defines what it takes for good ranking so its better to follow those simple criterias and be on good side of google rather than making a fool out of ourself coz theres a simple rule to understand " GOOGLE GUYS ARE ALWAYS SMARTER " so dont think google will not get to know if you get your site involve in frauds like link farms, traffic exchange or link exchange schemes, google guys will always get to no about any fraud and this is coming straight from my own experiences.

Now coming to simple criterias that surely work but takes little time are :

Go for quality backlinks links

A simple rule of thumb is the more backlinks you have to your site the more is the probability of your site ranked high on google. For those who dont know what backlinks are you can see my previous posts and you will get my post explaining everything about backlinks. Now coming back to the topic mind it that its really very important to note that not just every backlink will work good for you, backlinks should be relevent meaningful and related. This is as simple as that i mean you keep your links related and meaningful thus all your links qualify for quality links and indeed increase your google ranking for sure.

Relevent Title tags

Ya this is compleately true that google do take the title of your site into consideration so the usuall sugesstion is to keep your title discriptive and probably should include a keyword but on the same hand dont stuff it too much with kewords coz then google spiders would consider it as a effort to increase ranking and this could work negativly. So the conclusion is to add short and relevent title tags really helps and dont over look this point if you really want high rankings.

Keyword rich content but with balanced keyword density.

Keywords if i would describe in lay man's language are the words which users can probly search for on any search engine for getting their desired results. So the basic thing is think of the keywords that are related to your content and do include them in the content of your site. So whenever any search is made with keywords related to your content, your site could show up in the results. Although high keyword density in your content is taken positively by google but on the same hand dont stuff your content with lots of key words in order to get displayed in search engine's results this could work negative for your site's ranking, and probably your site could also be banned in google results for this. And also i must remind you here is about reciprocal links, what reciprocal links acturry are is mutal placement of links on each other websites. like Mr. A places the link of Mr. B on his site and mutually Mr. B too places link of Mr. A on his site to increase mutual traffic. Now coming back on the point what i was about to say was that place related keywords of your site in the reciprocal links of your site because google also take into account the keywords present in reciprocal links.

Use ALT tags for images

Dont you forget to place alt tags for the images present on your site. Because google do index images with alt tags present on the site so it can be really useful for someone do a image search and your site comeup in the result. So dont overlook this important point which can surely help in genrating relevent traffic.

Important conclusion

If you have not gone through google guidelines for indexing and attaining high ranking i will strongly suggest you to go through them and follow those guidellines because if you deliever google what it wants it will undoubtedly reward you with high search engine rankings. And always remember " GOOGLE GUYS ARE ALWAYS SMARTER THEN US "

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